A new vision

For Embraer Executive Jets, the task was not only to create an elegant, best-in-class Web design, but also show how a delightful experience and compelling content can reinvigorate the entire online brand and create new excitement around this nearly 50-year-old company.

Responsive Content

As the site learned more about the user during a session, or through second or third-party data, it served different content and features based on assumptions about the user. To pilots, it served more technical information about the craft. To passengers, it served content about comforts in the cabin.

Default Home Page

Home Page for Pilot Audience

Home Page for Passenger Audience

Content

To generate more buzz, a branded content series called AirTime was conceived. Each episode featured an interview with a well-known personality during a flight in an Embraer jet.