two birds. One stone.

When users searched Google for certain information technology-related terms, Symantec wanted to be on page one of the search results. The solution was really two great solutions rolled into one. We just needed to create some great branded content around those terms. Content marketing works best if it's shared through social networks. If you want users to share it, it has to be really interesting or funny.

Enter Charlie the I.T. Chicken, a fumbling fowl who's always solving information technology problems the wrong way, opening the door for his co-worker Ollie Owl to explain the right way using Symantec's solutions. Charlie, Ollie and the whole gang at Golden Egg Worldwide, a corporation run by birds, star in episodes explaining best practices for disaster recovery and business continuity. They have a lot of fun, help Symantec connect with its audience, and rank higher for those keywords on Google in the meantime.